SHSU Online

Creative direction for the online division of Sam Houston State University.

SHSU Online was in need of a strategic roadmap to align their marketing efforts and goals with the Texas Higher Education Strategic Plan (60x30TX). They were in need of a brand refresh, new marketing materials, and a marketing plan. The approach was to focus on consistency and quality while keeping everything approachable from all audiences.

Custom SHSU Online Bean Bag Toss. Design by Eric W Odom. Manufactured by Victory Tailgate.
Custom SHSU Online tents, side skirts, EZ-Up.
SHSU Online branded giveaway balls. Basketballs and Volleyballs by 4Imprint. Footballs by
Student-focused giveaway t-shirts. Creative Direction by Eric W Odom. Design by Eric W Odom and Carolyn Payton. Printed by JakPrints.

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